Privacy Policy
How we handle your data.
JNI Agri is committed to protecting the privacy of everyone who visits our website, registers as a farmer or supplier, or engages with us as a trade partner, offtaker, institutional buyer, or investor.
Effective Date: May 2026 | Last Updated: May 2026
This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and your rights in relation to it. This Policy applies to our website at jniagri.ag and jniagri.com and all related services. By using our website or submitting your information to us, you agree to the practices described in this Policy.
1. Who We Are
JNI Agri is a social enterprise and agricultural advisory and soft commodities trading company incorporated in Ghana. We source, verify, and deliver certified agricultural commodities across West Africa, connecting smallholder farmers and local suppliers to institutional markets.
Our head office is located at GM-024-0870, Jfamco Abbatoir, Strawberries street, Madina Estate, Madina - Accra, Ghana. For data protection purposes, JNI Agri is the data controller responsible for your personal information.
2. Information We Collect
Depending on how you interact with us, we may collect the following categories of personal information.
2.1 Website Visitors
- IP address, browser type, device type, and pages visited
- Cookies and usage analytics data (see Section 7 on Cookies)
- Information you voluntarily submit via our contact form
2.2 Farmers and Suppliers
- Full name, date of birth, and national identification details
- Farm location (including GPS/geolocation data), farm size, and crop type
- Contact details including phone number and address
- Bank account or mobile money details for payment purposes
- Production/yield data and commodity quality information
- Membership in farmer groups, cooperatives, or associations (where provided)
2.3 Trade Partners, Offtakers & Buyers
- Company name, registered address, and incorporation documents
- Contact person details (name, role, email, phone)
- Financial and banking details required for transactions
- Trade references and compliance documentation
2.4 Investors and Business Partners
- Name, organisation, and professional contact details
- Information provided through inquiries or partnership discussions
3. How We Use Your Information
We use personal information we collect for the following purposes:
- To register and onboard farmers, suppliers, and trade partners into our network
- To verify commodity quality, quantity, and supply chain traceability
- To process payments and fulfil trade transactions
- To communicate with you about your account, orders, or inquiries
- To improve our website, services, and operational processes
- To comply with applicable laws and regulatory requirements in Ghana and across West Africa
- To support impact reporting and social enterprise accountability to partners where data is aggregated and non-identifiable
- To send you relevant updates where you have consented or where permitted by law
4. Legal Basis for Processing
We process your personal data on the following legal grounds under Ghana's Data Protection Act, 2012 (Act 843):
- Consent - where you have given us clear permission to use your data for a specific purpose
- Contractual necessity - where processing is required to fulfil a service or trade agreement with you
- Legal obligation - where we are required by law to collect or retain certain information
- Legitimate interests -where processing is necessary for our legitimate business interests, provided it does not override your rights
5. Sharing Your Information
We do not sell your personal data. We may share your information with:
- Field teams and operational staff who need it to support onboarding, verification, delivery, or order fulfilment
- Institutional buyers and offtakers, only to the extent required for supply chain traceability and transaction fulfilment
- Financial institutions or mobile money providers for payment processing
- Regulatory authorities or government agencies where required by law
- Development partners, impact investors, or donors where only aggregated (non-identifiable) impact data is required
Any third party receiving your data is expected to handle it securely and in accordance with applicable data protection laws.
6. Data Retention
We retain personal data only for as long as necessary for the purposes outlined in this Policy, or as required by Ghanaian law. Farmer and supplier records are retained for the duration of the commercial relationship plus a minimum of five (5) years for audit and compliance purposes. Website analytics data may be retained for up to two (2) years.
7. Cookies
Our website may use cookies and similar technologies to improve your browsing experience and analyse site usage. You can decline non-essential cookies through your browser settings. Disabling cookies may affect some website functionality.
8. Your Rights
Under Ghana's Data Protection Act, 2012 (Act 843), you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your data, subject to legal obligations
- Withdraw your consent at any time where processing is consent-based
- Lodge a complaint with the Data Protection Commission of Ghana
To exercise any of these rights, contact us at info@jniagri.ag.
9. Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. However, no method of internet transmission is completely secure. Please use secure channels when communicating with us.
10. Children's Privacy
Our website and services are not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The updated version will be posted on our website with a revised effective date. We encourage you to review this Policy periodically.
12. Contact Us
For any questions or concerns about this Privacy Policy or how we handle your personal data, please contact:
JNI Agri
GM-024-0870, Jfamco Abbatoir
Strawberries street, Madina Estate
Madina - Accra, Ghana
Phone: +233 550 111 550
Email: info@jniagri.ag