We connect smallholder farmers to the markets they deserve.

Across West Africa, millions of smallholder farmers produce valuable agricultural commodities every season. At the same time, exporters, processors, manufacturers, and global buyers continue searching for reliable, traceable supply chains they can trust.

But between rural production and institutional demand, the market remains deeply fragmented.

Commodity transactions still operate with limited verification, inconsistent trade records, weak provenance systems, fragmented aggregation networks, and minimal transaction visibility across the supply chain.

This creates major operational and compliance challenges:

• buyers struggle to secure trusted supply,
• financiers face elevated trade risk,
• and farmers often remain disconnected from higher-value institutional markets.

As global traceability and sourcing standards continue to rise - including regulations such as the EU EUDR - the absence of coordinated rural trade infrastructure is becoming a major bottleneck across agricultural supply chains.

JNI AGRI operates as an anchor aggregation and trade coordination company leveraging Miziba infrastructure to bridge this gap.

Powered by Miziba's transaction and traceability infrastructure, JNI AGRI helps coordinate verified sourcing, provenance tracking, trade visibility, and institution-ready commodity flows across fragmented rural markets.